May 5, 2006, Newsletter Issue #38: Direct Response Marketing

Tip of the Week

Direct response marketing debt collection tips:

You may not be thinking of debt collection when you are considering a Direct Response Marketing campaign but it is a consequence that you should consider. There is a high rate of delinquency associated with direct reponse marketing campaigns and that will effect the bottom line of your business. Here are some pros and cons of direct response marketing:

Pros:
*Advertisers acquire or enhance a data base of individual customers.
*Customers are served with a greater selection from a central inventory.
*Response options enable audience to act right after exposure occurs.
*No store is required and customers can buy from their own homes.

Cons:
*Customers canít handle or inspect the product before purchasing.
*Merchandise returns and subscription cancellations may be numerous.
*Seller reputation and prestige may be compromised by the poor image of the method.
*Customers may not pay their bills leading to potential debt collection costs

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