January 18, 2008, Newsletter Issue #123: Direct Marketing and Debt Collection

Tip of the Week

The Direct Marketing industry is often plagued with bad debt which translates into hard times for the business owner. Direct Marketing is the method by which a small or large company advertises on television or the web and provides a toll free phone number to call. Many of the customers who call may find a way to shirk their bill while enjoying the product that has already been shipped to them. There are many collection agencies that specialize in this kind of volume debt collection and that have the technology and automation to simplify the process.

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