Direct Response Marketing

Direct response marketing debt collection tips: You may not be thinking of debt collection when you are considering a Direct Response Marketing campaign but it is a consequence that you should consider. There is a high rate of delinquency associated with direct reponse marketing campaigns and that will effect the bottom line of your business. Here are some pros and cons of direct response marketing: Pros: *Advertisers acquire or enhance a data base of individual customers. *Customers are served with a greater selection from a central inventory. *Response options enable audience to act right after exposure occurs. *No store is required and customers can buy from their own homes. Cons: *Customers can't handle or inspect the product before purchasing. *Merchandise returns and subscription cancellations may be numerous. *Seller reputation and prestige may be compromised by the poor image of the method. *Customers may not pay their bills leading to potential debt collection costs