March 12, 2010, Newsletter Issue #151: Direct Response Marketing
Tip of the Week
Direct response marketing debt collection tips:
You may not be thinking of debt collection when you are considering a Direct Response Marketing campaign but it is a consequence that you should consider. There is a high rate of delinquency associated with direct reponse marketing campaigns and that will effect the bottom line of your business. Here are some pros and cons of direct response marketing:
Pros:
*Advertisers acquire or enhance a data base of individual customers.
*Customers are served with a greater selection from a central inventory.
*Response options enable audience to act right after exposure occurs.
*No store is required and customers can buy from their own homes.
Cons:
*Customers can't handle or inspect the product before purchasing.
*Merchandise returns and subscription cancellations may be numerous.
*Seller reputation and prestige may be compromised by the poor image of the method.
*Customers may not pay their bills leading to potential debt collection costs
About LifeTips
Now one of the top on-line publishers in the world, LifeTips offers tips to millions of monthly visitors. Our mission mission is to make your life smarter, better, faster and wiser. Expert writers earn dough for what they know. And exclusive sponsors in each niche topic help us make-it-all happen.
| Guru Spotlight |
| Christina Chan |
